Threats in Breadtalk Group Limited-Free-Samples for Students

Questions: 1.Opportunities and Threats in the External Environment for Bread talk Group Limited 2.Discuss about the Creative work Environment and Innovation. Answers: 1.BreadTalk Group Limited was established in 2000, working in the food and beverage industry. Our primary objective is to produce freshly baked products across all our outlets. At BreadTalk we operate in three segments which include, restaurant segment bakery segment Food segment. We seek to provide our customers with unique food concepts embroidered in different culinary skills from different local cultures surrounding our customers. We believe in creating value for you in the types of food we offer. BreadTalk business has over 850 bakeries and has extended operations in 26 international countries. Dr. George established this business, and we have managed to employ 7000 employees in all the outlets. Our Location We are headquartered in 30 Tai Seng Street #09-01 Paya Lebar Singapore, 534013 We also have stores located in Singapore include Tiong Bahru Plaza, The Centerpoint, 313 Somerset, Citylink, City Square, Great World City, Paragon, Plaza Singapura, Raffles City and Singapore Cruise Centre Other franchising outlets are located in Hong Kong, Thailand, China, Malaysia and Taiwan. Operating Hours Weekdays 7 am-10.30 pm Weekends 8 am- 10.30 pm Telephone +65 68548336 - Customer inquiries and feedback +65 62856116- Recruitment purposes Opportunities International market Our market has expanded globally with consultants in Germany, Japan, Spain France and Twain. BreadTalk is grabbing the opportunity to take its culinary skills a notch higher in America, other parts of Europe and the African continent. Having had a good expansion in some countries, we now hope to grow our market in other continents as well. Having dominated the Asian and Middle East market, this is a great way to venture internationally. Diversification Having created a significant market share in the Asian region, there is an opportunity to diversify their products to include other market niches like fashion or garment. This is likely to increase the growth and earnings of the business (United States, 2008). Brand growth BreadTalk Group constitutes a family of 8 brands in daily food and bakery consumed in its region and outlets. This expansion has created an opportunity for growth. As asserted by Creative Educational Video Inc. Insight Media (Firm) (2009), with the new food cultures from other countries, there is an opportunity to grow more brands for the company. Through the reputable name that this business has created in franchising, there is a great opportunity in partnering with other countries to get franchising deals and grow the brand. Threats New entrants in food and beverage sectors BreadTalk business is likely to face threats from new competitors in the same industry, operating near our outlets. This may strongly affect the business earnings, in areas occupied by the new entrants (Seth, 2015). Competitors BreadTalk main competitors such as M.H. Alshaya and Four Leaves are likely to be a significant threat to the performance and growth of the business. These major competitors are likely to affect the positioning of the business. Strict regulations in foreign countries The threat of facing strict regulatory policies from other foreign countries is present. Each country has a different policy in operating business, and this may largely affect the existence of BreadTalk in international countries due to strict measures 2.Creative work Environment and Innovation Creativity refers to the value creation in a business where solutions are generated from new ideas. Innovation, on the other hand, involves improving and implementing new changes in the existing business. Creativity and innovation work together to create a competitive business in the market (Sloane, 2006). BreadTalk has embraced innovation in the business as part of their strategy to win the market and stay ahead of the stiff competition as well as establishing a creative environment Customized products At BreadTalk we pride in creative differentiation through producing fresh products in our outlets that are customized and localized to meet customer demands. Our vibrant team of culinary skills keeps developing new recipes in the different countries to bring out products that meet the diverse cultures of our customers. The management developed an in-house Research and Development program, where the team combines ideas to come up with different outstanding culinary recipes using quality products from all cultures. Every month we pride in providing a new pastry and other new collections in our products. We aim to meet every customers need in the food and beverage industry with localized flavors from local cultures. Exceptional internal network A creative and innovative environment at BreadTalk is created through creating a healthy relationship between the management and all stakeholders involved. These include outlets managers, partners, employees, and supplier. A healthy relationship has encouraged all the stakeholders to incorporate their ideas into the business, most of which have been implemented and have maintained our business on the competitive edge (Thompson, Choi, Kellogg School of Management, 2006). Employees are given the opportunity to give their ideas through the in-house Research and Development program. Every two weeks, employees meet in different teams depending on the three segments where they discuss on improving the business, give new ideas and discuss any issues arising in the business. This has largely contributed to exchange of new innovative ideas in the company that is well evaluated and implemented into the business plan (Sloane, 2006).From this teams, the idea of producing a new product every six months in every segment in BreadTalk was born. BreadTalk limited keeps up with new trends through producing a new product in the market after six months. References Creative Educational Video, Inc., Insight Media (Firm). (2009).SWOT analysis. Lubbock, Tex.: CEV Multimedia. Seth, C. (2015).Swot analysis. Namur: 50minutes. Sloane, P. (2006).The leader's guide to skills: Unlocking the creativity and innovation in you and your team. London: Kogan Page. Thompson, L. L., Choi, H.-S., Kellogg School of Management. (2006).Creativity and innovation in organizational teams. Mahwah, N.J: Lawrence Erlbaum Associates. United States, (2008).SWOT analysis: A tool for making better business decisions. Washington, D.C.: U.S. Dept. of Agriculture, Risk Management Agency